Programmers (developers) are those rare and strange people who speak the language(s) of computers and make them do things.
They are notoriously difficult to communicate with and can be very expensive to hire.
Worse still, they are hard to replace as they write the computer code in a certain way, using specific software.
Programmers are not to be confused with Web Designers - those guys just make your site look nice.

If you want your site to engage your visitors and respond to their needs your options are - to hire a Programmer (and, you have been warned), or connect your site to the functionality we already have in the User Zone, then expand that functionality as needed - with help of our international team.